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Niche Markets, the SEO way

In a world of one stop shopping and big box stores and buy it in bulk consumerism, it’s sometimes hard to remember why business started out, and actually can and does thrive, with niche marketing. To target a specific segment of the market and create a good or service that would only appeal to a section of the population may, to some, seem counterproductive. After all, the more people interested, means the more people that can be reached which means the more people that buy. Right?niche-marketing-SEO-Way

Not necessarily.

When creating your website, even when starting up your business, it’s important to know your target audience. If you’re a in the arts and crafts business, you’re actually already in a niche market. Scientists and politicians aren’t going to be heading to your website very much, unless they’re doing a little knitting on the side, anyway. But being a niche market doesn’t have to be a bad thing. All it means is you have to know your market and know your SEO.

If your niche is arts and crafts, then your sub-niches within that niche might be painting, knitting and jewelry making. Within that first sub-niche of painting there might be room on your site for a page about oil, acrylic, tempera and gouache painting.

Now when it comes to SEO, there are two ways to go about targeting your niche audience. If you’re motivated by passion, you might decide to center your website on one specific sub-niche, no matter how popular or profitable, and create your SEO based solely on the keywords and content related to it. You probably won’t get as many clicks, as a specific sub-niche doesn’t have as many keywords related to it and won’t be as easily found, but those that do find it will probably have the same passion you do and will be more likely to come back, and bring their friends.

But if your aim in creating your website isn’t so much passion as it is ‘pay day’, it might make more sense to narrow your sub-niche markets down to the handful that are most profitable. The ones that the most people are going to go looking for, and coming up with the most keywords and related websites that you can get your hands on to fill the content of your site. The type of SEO work you do on your site will be directly related to the size of the sub-niche market you are targeting.

Now finding that niche in the first place doesn’t have to be all that difficult. If you’re the business creator, you probably already know what niche your business falls into, but figuring out the best way to use SEO to get people to your site might not be as easy as simply creating the domain name artsandcrafts.com . There might be niche research involved. But it needn’t be an expensive and overwhelming task to figure out what the niches are that already exist and where your business falls within the already existing niche and sub-niche markets.

The easiest thing to do might be to simply visit a large, well known website and see what niches and sub-niches they work with. If your niche is books, why not try amazon.com? What are the sub-niches of books you can search for? How are they categorized? What types of keywords are used in order to locate books within a specific sub-niche. You could even find that the SEO you come up with is a more efficient and logical use of SEO than what the bigger sites are already using. And if you do it well enough you might end up with links coming to your site from amazon.com, and we all know a good link from a reputable site will only increase your site’s cred with the crawlers, and work your way up the results rankings.

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